Bilibili’s AI strategy focuses on several key areas based on the context:
1. Content Enhancement & Translation:
– AI helps analyze historical video data to extract and summarize relevant information .
– AI translation multiplies the value of Bilibili’s unique content (e.g., animation, gaming, knowledge) by making it accessible in multiple languages .
2. Commercialization & Ad Efficiency:
– AI improves ad targeting by analyzing user purchase intent and category-level interests through multi-model AI capabilities .
– AI-generated content (AIGC) tools auto-generate ad materials (e.g., cover images, titles) aligned with Bilibili’s user language and creative style, accounting for over 30% of performance ad spend .
– Deep conversion capabilities powered by AI have doubled ad spend allocation in Q1, boosting eCPM .
3. High-Quality Data Advantage:
– Bilibili owns the world’s largest repository of Chinese video content, providing unique high-quality training data for AI models .
– The platform’s dense video information gives it an edge in AI-driven content generation and innovation .
4. User & Advertiser Engagement:
– Bilibili hosts the largest AI-related knowledge video content, attracting AI companies to target its users .
– AI assists in connecting advertisers with Bilibili’s mature user base (average age 26) through tailored ad formats (e.g., game live-stream ads) .
5. Long-Term Value Creation:
– AI leverages Bilibili’s timeless quality content to sustain value and support future AI model training .
These efforts align with Bilibili’s horizontal strategy to strengthen ad infrastructure and product capabilities using AI .